SMALL BUSINESS WEBSITE PROMOTION

Website Design Package

This complete Website Design starter package is ideal for Small Business owners who either don't have a website or have a site that isn't representative of the quality of their business offering and could benefit from a complete overhaul.

Does Your Local Business Need a Website?

Read this great article on entrepreneur.com by Roy Williams.

Today, the internet is where your customers expect to be able to find you, and given that it is the one channel where they are actively searching for your product and/or service, if you don't have a 'searchable' website - profit that could be yours is going into the pockets of your local competitors who are accessible online.

We've put together a package that will provide your business with a custom designed, professional, usable, "google-able" website. All you have to do is place the order, schedule an hour with us to chat about your business offering, provide us with your ₁logo and any ₂images you'd like included and we can have your site live within 2 weeks of the booked start date.

WEBSITE DESIGN PACKAGE DETAILS:

Online Strategy Consultation
We will gladly answer any questions you have regarding this package and any additional services you may be curious about. We ask that at this stage you provide us with a brief overview of your offering and inform us of any business challenges you face that we should consider when developing content. We will help you procure a domain name that will generate traffic and choose and configure a hosting package and email address(es).

Competitive Analysis
We will provide you with a report outlining your top three competitors online; a brief analysis of their sites and recommendations for your domain that will help your offering stand out.

Site Architecture & Content Matrix
We will provide you with a document outlining the site architecture we propose and an outline of the information that we believe should be considered for each page as a result of the competitive analysis and the brief overview you provided. You will be able to make a round of changes to this if you would like to revise the structure and/or priority of information.

1 Hour Interview
A one hour phone interview will be conducted in which questions will be asked to encourage dialogue about your business offering and future goals for the purpose of gathering information to develop content focused on your unique selling proposition.

5 Pages of Keyword Dense Copy
Five pages of copy will be written that contain a high density of keywords applicable to your target market and industry niche (max: 400 words or 2000 characters per page). One round of edits is included.

(+ unique page titles & META tags)
META tags such as the Keyword Description (displayed along with your website address in Google's search results) and the page title (displayed at the top of your browser window) are important for Search Engine Optimization (SEO). We will ensure that these are unique for each page to encourage higher ranking in Google.

5 Custom Designed Web Pages
Following approval of copy and receipt of logo and image files, we will create unique Home and Sub page template designs for your site. JPG images of these will be presented for approval prior to optimizing and breaking out the templates into HTML. One round of edits are included to the design. The five pages of content will then be formatted into the template structure and staged for final approval on our servers.

Custom Email Contact Form
A contact/feedback form will be integrated into your contact information page. An online form makes it easy for customers to give you quick, honest opinions about your price, service and location or make inquiries.

Production Optimization for Search
We are always conscious of developing our sites with optimization for search engines, a variety of browsers, platforms and bandwidths. Some items that effect these are: ALT TAGS (alternate text applied to images so that text browsers and assisted devices are able to read the pages); file names; image sizes and CSS (style sheet) attributes.

Hosting, Domain & Email Configuration
After the staged site has been signed off on we will upload the site live via FTP to your domain and ensure your email accounts are set up and accessible and contact form has been tested on the live server.

Google Site Analytics Setup
We will set up the files required for Googles Site Analytics tool and create a sitemap.xml file and submit to Google for you.

Please note:
₁If you don't have a logo,we can provide this service along with tagline creation and branding identity. Please contact us for details.

₂We can process images in electronic format or scan photographs. If you do not have photography available we do have license to some generic royalty free imagery. If you prefer specific imagery related to your niche (which we recommend) we can source and purchase the license to photos and illustrations for an additional fee or refer you to a stock photography site where you can make your own choices and purchase downloads.