SMALL
BUSINESS WEBSITE PROMOTION
Email Promotion Campaign
It is important to integrate opt-in email subscription fields
(ideally accessible on every page) into your website. This
is a great way of collecting a qualified database of future
prospects to sell to.
The many advantages of an email campaign to your business
can range from increased sales and profits, building and maintaining
customer loyalty, establishing credibility, decreasing expenses,
improving customer service and more.
This is achieved by providing free advice and tips, promoting
your products and services by highlighting their benefits
and informing customers of current sales, events, contests,
etc. You need only write your email content once and send
it to thousands, with no printing or distribution costs.
Unlike conventional advertising methods, where costs can be
huge for little or no return and only provide one-off sales,
email internet marketing is very cost effective. You can target
a specific market, test your sales copy, track responses and
click-throughs, control the exact timing of your communications
and continually improve your sales process to maximise your
return on investment. The frequency of email distribution
can vary from fixed, frequent intervals or sporadic intervals,
with communications occurring only when something is newsworthy.
Your email promotion campaign might be in the form of an e-zine
(electronic magazine), tip of the week, newsletter or sales
letter all of which should contain information that will be
of interest to your subscribers. Hotlinks from your email
to your website sales copy, special offers, discounts etc.,
will validate that you are a ‘real’ company, with
legitimate offers.
Email marketing offers great benefits:
- A simple follow-up email to your subscribers can increase
your profits by 30%.
- Personalized emails can increase your response rates by
60%.
- You can track and monitor online responses to your email
to determine their effectiveness.
- Offline businesses can benefit from email promotion campaigns
and increase profits by up to 30% even without a website.
For example: Local stores can offer weekly coupons
by email to keep customers returning; car repair shops can
offer discounts for tyres and servicing when business is
slack; a local salon can offer discounts for ‘quiet’
day, or special offers on colourings, haircuts, or manicures.
The possibilities are endless, and setting time limits on
offers encourages the customers to focus and take immediate
action.
Of course, having a website is the best option, but even
without one, you can start email marketing as part of your
marketing strategy by collecting your customer's email address
at the point of sale. Simply ask them if they would like to
be updated on future promotions.
Offering an instore contest giveaway that requires the contestant
fill out a form with their name and email address is another
way to draw visitors into your store. This assumes you're
offering a worthy enough giveaway to generate buzz or that
you've advertised the giveaway promotion through other media
channels. Email marketing is effective as it boosts sales
by ensuring that your customers constantly remember who you
are.
Customer service is improved also by advising clients of downtime,
construction near your business location and re-routing, parking
alternatives, extended hours, etc. For example, a dentist
could send out an email notifying patients that his office
will be closed for a week and include instructions on what
to do in case of a dental emergency.
Initially, you will need a database to store customer details
and an automatic responder to send out regular communications.
We can provide a couple of options of distribution companies
with email list management, delivery and tracking and reporting
services. Their prices are usually based on your email list
size and start at approximately $15 per month.
What we offer is a complete range of services in design, content
and direct email copywriting, article and ezine creation,
database entry and development of an opt-in page or opt-in
field in your existing website. All you need to do is contact
us and tell us what you want to achieve or select the
option below to get started now.
EMAIL PROMOTION CAMPAIGN DETAILS:
I already have a list. I'd like you to write and design
an email promotion (NOTE: Design based on limitations of chosen
distributor's template output). Includes upload of database
(provided to us in electronic format) and initial setup. Distribution
costs are extra (please see above).
To order the Email Promotion Campaign please
fill in your details below and submit.
* Mandatory
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