SMALL BUSINESS WEBSITE PROMOTION

Website Branding & Usability Package

This package is ideal for Small Business Owners who prefer to write their own content - or who have an existing website that contains the desired copy but perhaps is lacking strength in design, branding, usability and/or searchability.

An example of the latter would be that the website was created in Flash or developed using a frameset - rendering the site's content incapable of being spidered by google. Or perhaps your site was developed with graphics rather than HTML text - again preventing the content from been seen by the search engines. Maybe your existing site has usability issues in that it's poorly organized with inconsistent navigation - resulting in users leaving your site in frustration. Or, it could just be that the overall look and feel of your website isn't the professional, high quality image that you want to project to instill confidence in customers of your business offering.

Our Website Branding & Usability Package will provide your business with a custom designed, professional, usable, "google-able" website. All you have to do is place the order, provide us with your ₁logo, copy and any ₂images you'd like included and we can have your site live within 1 and a half weeks of the booking date. See package details below order form.

To order the Website Branding & Usability Package please fill in your details below and submit.

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WEBSITE BRANDING & USABILITY PACKAGE DETAILS:

Online Strategy Consultation
We will call you to confirm your order and gladly answer any questions you have regarding this package and any additional services you may be curious about. We ask that at this stage you provide us with a brief overview of your offering and inform us of any business challenges you face that we should consider when developing the site structure. If you do not have a pre-existing site, we will help you procure a domain name that will generate traffic and choose and configure a hosting package and email address(es).

Competitive Analysis
We will provide you with a report outlining your top three competitors online; a brief analysis of their sites and recommendations for your domain that will help your offering stand out.

Site Architecture & Content Matrix
We will provide you with a document outlining the site architecture we propose and an outline of the information that we believe should be considered for each page as a result of the competitive analysis and the brief overview you provided. For those sites that have existing copy in place, this will help you determine where edits or 'call to actions' should be considered to refine usability. You will be able to make a round of changes to this if you would like to revise the structure and/or priority of information.

(+ unique page titles & META tags)
META tags such as the Keyword Description (displayed along with your website address in Google's search results) and the page title (displayed at the top of your browser window) are important for Search Engine Optimization (SEO). We will provide you with a form that will assist you in creation of these and incorporate them into the new/revised site structure.

5 Custom Designed Web Pages
Following receipt of copy, logo and image files, we will create unique Home and Sub page template designs for your site. JPG images of these will be presented for approval prior to optimizing and breaking out the templates into HTML. One round of edits are included to the design. The five pages of content will then be formatted into the template structure and staged for final approval on our servers. Additional pages range from $40 - $100 per page depending on complexity of formatting, tables and number of images.

Custom Email Contact Form
A contact/feedback form will be integrated into your contact information page. An online form makes it easy for customers to give you quick, honest opinions about your price, service and location or make inquiries.

Production Optimization for Search
We are always conscious of developing our sites with optimization for search engines, a variety of browsers, platforms and bandwidths. Some items that effect these are: ALT TAGS (alternate text applied to images so that text browsers and assisted devices are able to read the pages); file names; image sizes and CSS (style sheet) attributes.

Hosting, Domain & Email Configuration
After the staged site has been signed off on we will upload the site live via FTP to your domain and ensure your email accounts are set up and accessible and contact form has been tested on the live server.

Google Site Analytics Setup
We will set up the files required for Googles Site Analytics tool and create a sitemap.xml file and submit to Google for you.

Please note:
₁If you don't have a logo,we can provide this service along with tagline creation and branding identity. Please contact us for details.

₂Price includes incorporating two images per page. We can process images in electronic format or scan photographs. If you do not have photography available we do have license to some generic royalty free imagery. If you prefer specific imagery related to your niche (which we recommend) we can source and purchase the license to photos and illustrations for an additional fee or refer you to a stock photography site where you can make your own choices and purchase downloads.